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In the Palm of My Hand

Evelyn Hoover

When the mobile phone craze first started I was commuting 100 miles round trip each day. I purchased a very basic cellphone for emergencies only. A few years later, I upgraded to a flip phone, which I loved because it easily connected me with friends and family. When smartphones came on the scene, I scoffed at the idea of being that connected to the Internet and the office. Eventually, I was dragged into the 21st century and haven’t looked back since.

I love the ability to have my weather forecast, Twitter, Facebook, news updates, personal email, work email and various apps in the palm of my hand—oh, and to make calls too. Everything I do on my phone (and let’s not forget my tablet) generates data. Think of all of the connected devices in the world—phones, tablets, appliances, cars, etc. They all produce data. It’s this data that companies want to mine and analyze so they can present customers with relevant offers. There’s nothing to be gained from presenting a retiree with an offer for baby formula, for example. An offer for a winter trip to a vacation spot, however, would be welcome.

So just how can IBM Power Systems* clients transform the disruption caused by mobile into new opportunities? Many clients are doing so by leveraging SAP HANA on Power Systems. In “Embracing the Digital Economy,” SAP’s Marie Goodell, head of product marketing for SAP HANA, advises, “You have to join the digital environment or run the risk of being overrun by new companies.” The feature “POWER8 Boosts SAP HANA Performance” examines how clients are taking advantage of the dynamic combination of SAP HANA on Power Systems.

Elsewhere in this issue, learn how IBM designated 34 Power Champions, many of whom are active on social media. In “A Passion for Power,” we caught up with several of these third-party influencers to learn how they’re contributing to the platform. In the Trends article, we also delve into four different kinds of development, outlining the pros and cons of each.

It’s an issue packed with information that can help your company. Now if you’ll forgive me, I need to go. My phone just pinged me about someone retweeting one of my tweets, and I just got a text from my son. If you want to drop me a line about how your organization is handling the digital disruption, send an email to or tweet me at @ehoover. I’ll read both on my smartphone!

Evelyn Hoover // Executive Editor

Evelyn Hoover is the content director of IBM Systems magazine. She can be reached at



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