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No Waiting

Tami Deedrick, managing editor, IBM Systems Magazine

Like most people, I hate waiting. I don’t like waiting in line at the bank or grocery store. I’m annoyed at restaurants if the server or the food doesn’t come right away. I despise sitting in traffic. Waiting feels like a waste of time and it’s especially painful if I have something else more important to do.

Sometimes waiting makes me abandon purchases. We have a Chipotle in town that has lines so long every time I go that I almost always give up and take my business elsewhere—usually to the Taco Bell next door. It’s inferior food, to be sure, but at least I’m eating something and am on my way. I guess my impatience is Chipotle’s loss and Taco Bell’s gain.

How many of your customers abandon doing business with you because they’re kept waiting? It’s unpleasant to think about but a very real issue. And how much more could you be doing in your organization if you didn’t have to wait for reports, analytics or whatever else you need to get the task done and move on?

IBM is concerned about the wait. The Power Systems* team has focused on what it calls waitless computing and it’s a good thing for IT everywhere. Whether that’s making sure your customers have instantaneous service via mobile or getting valuable insight from near-real-time analytics, waitless computing is what consumers expect. The right Power Systems architecture can deliver that waitless experience to internal and external customers while driving down infrastructure costs.

The cover story, “Wait Less, Gain More,” focuses on that digital transformation and introduces new Linux* servers to the Power Systems family purpose-built to solve previously unaddressed problems. PurePower System* technology has also evolved to expand OS support and add flexibility with a new virtual HMC. You can read more about those enhancements in “Innovation at the Speed of Business.”

A great example of eliminating wait is found in the case study, “Cutting Through the Fog.” An equipment rental company was able to save time and money with a modernization effort that its employees love. The Trends article and the IT Today article are both about services that IBM offers to help reduce costs and improve efficiency. Another time when waiting is impossible is during recovery from a security breach. The Tech Showcase addresses how you can defend your organization and keep it running.

I’m all for no waiting and I bet your customers are, too. Take the time to explore waitless computing and the services designed to help you retain business and increase revenue.

Tami Deedrick is the former managing editor of IBM Systems Magazine, Power Systems edition.



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