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Capacity and Simplicity

Smart storage solutions let you have it all

Smart storage solutions let you have it all

Enabling Efficient Staff

In addition to creating efficient storage systems with its hardware and software offerings, IBM also works to make these offerings easier to manage. “We want to free staff from the task of managing data to being able to think about how they can leverage that data to be a more effective organization,” Vaughn says. “Data is important to your business, but if you’re just storing it, it’s not doing anything for you.”

IBM Storwize V7000 helps improve the efficiency of storage-administration staffs for both midmarket customers and large enterprises. Traditionally, midmarket customers have small IT teams that can’t handle the complexity that comes with the functionality of large-enterprise storage offerings. Now, even large-enterprise shops struggle because of the sheer growth of data, Vaughn says. Storwize V7000 brings the functionality of a large-enterprise storage system and its software in a small, affordable and easy-to-use package. “It allows both sets of customers to have all of the advanced capabilities, like virtualization and Easy Tier, but it’s in a state-of-the-art user interface that’s very intuitive and easy to use,” he says. “The point is you don’t have to make a compromise. You don’t have to trade functionality for ease of use.”

IBM Storwize V7000 also has easy-to-order features for Tivoli* management software such as TotalStorage* Productivity Center for Disk Midrange Edition and FlashCopy* Manager. Tivoli software helps customers be more efficient in a variety of ways, including increasing the utilization of storage assets, automating processes to reduce administrative overhead and improving system performance.

When staff isn’t busy managing data, they’re free to dream up applications that turn that data into increased customer service or new offerings. This makes them understand the marketplace better, Vaughn says.

A Big-Picture View

While any customer could try to piece together an efficient storage infrastructure from different vendors, IBM offers an end-to-end view of the data center to provide offerings already optimized for efficiency with hardware, software and services. “There’s no company that understands the data center better than IBM. We run data centers for large companies, we provide products for data centers, we have our own large data centers,” Vaughn says. “We have a much more holistic view and we have a broader set of solutions with IBM hardware, software and services to bring everything together.”

Natalie Boike is a former IBM Systems Magazine managing editor.



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