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Taking the Lead

IBM proves it's a leader in the storage marketplace.

IBM proves it's a leader in the storage marketplace.

Today's CEOs have many business and IT challenges. They must find innovative ways to grow revenues while decreasing time to market and costs. Additionally, the demands for constant access to information and producing measurable results only add to decision-makers' daily stress. IT challenges include the sheer amount of data, compliance and security issues; complex infrastructure and inflexible architectures.

"There's sea change occurring in the storage industry," observes Andy Monshaw, general manager of IBM* System Storage*. "Organizations are faced with escalating requirements to capture and store data."

Seeing that change coming, IBM has been able to focus its storage offerings and strategy to deliver what organizations need to address their information-storage requirements today and into the future.

IBM's efforts certainly have struck a responsive chord.

"We looked at a lot of storage from a lot of vendors, and what IBM is doing makes the most sense in terms of storage capabilities, strategy and pricing," says Kurt Anderson, vice president of distribution for the J&B Group, a wholesale-food distributor based in St. Michael, Minn.

Framingham, Mass.-based International Data Corp. (IDC), a leading IT industry research firm, indicates that IBM's efforts are winning widespread customer acceptance. The research firm found that IBM realized 15-percent growth in external disk-storage systems revenue in the first quarter of 2006 after achieving the fastest growth among the top three vendors in the fourth quarter of 2005 (IDC Quarterly Disk Storage Systems Tracker Report, Q1, 2006). In the first quarter, IBM outpaced EMC and Hewlett-Packard, according to IDC.

In storage software, IBM outperformed vendors EMC and Symantec in the first quarter of 2006, according to data released by IDC (Quarterly Storage Software Tracker, Q1, 2006). According to the new report, in the first quarter of 2006, IBM grew 41 percent and was the only vendor among the top three to increase its revenue share, resulting in a year-over-year rise in share of nearly three points, as reported by IDC. IBM also led the competition in numerous storage-software categories, according to the IDC report. Among all the vendors measured by IDC, IBM showed the top growth rate (63 percent) and the largest share-points increase (six points) in the Data Protection and Recovery functional segment, which includes IBM's Tivoli* Storage Manager (TSM).

"IBM is one of the most sophisticated vendors in understanding what is happening in the market and bringing an entire range of storage technology-media, disk arrays, tape-to the industry." -David Freund, practice leader, Illuminata, Inc.

Alan Radding is freelance writer specializing in business and technology. He can be reached through his Web site,



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