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IBM Systems Magazine Launches Android Apps


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IBM Systems Magazine is now available as an Android app, downloadable from the Google Play Store. Starting with the June issue, readers of the Power Systems edition will be able to experience the magazine in an Android optimized app with interactive features. The Android app for the Mainframe edition debuts in July. The iPad apps for the magazine versions launched last year.

The addition of Android apps rounds out the magazine publishing portfolio. IBM Systems Magazine content is available in print and digital formats, as well as on the magazine’s website (www.ibmsystemsmag.com). The apps offer the same high-quality content from IBM Systems Magazine in a mobile format for tablets.

A recent magazine readership survey shows that 30 percent of the magazines’ readers own iPads and 23 percent own Android devices, making tablets important to the publication’s strategy to reach readers in whatever format they desire to consume the magazine’s content.

Publisher Doug Rock explains, “The popularity of tablets is on the rise. Our iPad magazine app has been very popular, so it only makes sense for us to extend this option for our Android tablet users. Tablets are a great way to consume magazine content and we’re excited to deliver this choice to both readers and advertisers.”

Download the Power Systems Android app and read the June issue of IBM Systems Magazine, Power Systems edition. Download the Mainframe Android app and read the July/August issue of IBM Systems Magazine, Mainframe edition.

Evelyn Hoover is the content director of IBM Systems magazine. She can be reached at ehoover@msptechmedia.com.



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